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KMID : 0981220160160030323
Congnitive Behavior Therapy in Korea
2016 Volume.16 No. 3 p.323 ~ p.345
A Cross-Cultural Examination of Positive Facial Emotion Expression
Kim Yae-Bin

Park Soo-Hyun
Abstract
The experience of positive emotion is affected by culture, and differences in its expression and evaluation exist across different cultural groups. The present study examined (1) possible different patterns of positive emotional expression in European American and Korean women, and (2) the moderating effects of perceived cultural fit in the relationship between positive facial emotional expression and likability in culturally distinct pairs. Forty-three European American and 69 Korean female students reported their perceptions of degree of positive emotional expression in still-photos of European American and Korean females to assess cultural norms regarding positive emotional expression. Participants then rated the degree of positive emotional expression, likability, and cultural fit after viewing Olympic gold medalist photos representing the two cultural groups. Results indicated that participants from both groups rated the degree of emotional expression of Korean females to be lower than that of European American females. Furthermore, moderation analyses found that 1) positive emotional expression was highly associated with likability when winner¡¯s expression adhered to the Western cultural norm and 2) expressive suppression was associated with low likability when deviating from the Western norm, only in Korean participants rating emotional expression of Western gold medalists. Such findings support the need for implementation and dissemination of culturally sensitive psychotherapy, tailoring therapy based on therapist and client culture.
KEYWORD
positive emotion, emotional expression, culture, cultural norm
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